How Rhubarb Used Hitchcock to Create Key Art for The Flight Attendant
When it comes to creating key art for a television series, there’s a lot of pressure to capture the show’s essence in an eye-catching way that will draw in viewers. That was the challenge facing ad agency Rhubarb when they asked to create key art for the second season of The Flight Attendant (above, left) which follows the story of Cassie (played by actress Kaley Cuoco), a reckless flight attendant with an alcoholism problem who wakes up in the wrong hotel, in the wrong bed, with a dead man. Drawing inspiration from Alfred Hitchcock’s classic movie poster for Vertigo, Rhubarb delivered an image of Cassie spiraling out of control that captivated both the client and audience alike.
The Creative Process Behind Key Art Design