Art Directors : Thomas Rossman, Hans Castro-Gallo
Copywriter: Roberto Leni | Retouching: Osvaldo Salazar
Agency: RLR Advertising
Advertising Annual 2012
RLR Advertising created an advertising campaign to promote the Los Angeles Zoo. The series was entered in the 2012 Advertising Annual and chosen for publication.
The gorilla is illustrated with an assortment of colored pencils that promise a sense of play at the zoo. The paper and print owl and the elephant, made up of digital hardware, represent wisdom and memory and intelligence. Each image celebrates the Zoo’s slogan: “Where Learning Happens Naturally.”
