Advertising: Platinum & Gold Winners by Angry Dog Agency (Brazil) & McCann Milan (Argentina)

These wonderful ads for the beverage and promotions categories are simple, yet powerful campaigns.

Looking back at some of our award-winners from Advertising Annual 2019, it is clear that sometimes simplicity is key for certain campaigns. A great example of this is Platinum-winner Bottle Cap Flag (ABOVE) by Angry Dog Agency in Brazil. Under Art Director, Rafael Fernandes, it was created for their client Nippon Bebidas, a Brazilian importer of Japanese beverages. The red bottle cap on a field of white is understood immediately as the Japanese flag, a simple yet reverent statement for their client.
Next is Silver-winner, “Details” (ABOVE) by McCann Milan, submitted from Argentina. Their client MSC Cruises gained an elegant and calming ad, where the tagline reads, “Details are never small.” With a perfect chocolate covered strawberry floating down the sea like a cruise-liner, we easily understand the message that MSC takes pride in all aspects of their cruises – big and small.

Be sure to submit to the Advertising Annual 2020 Competition, by June 4, 2019. Winners will have the opportunity to see their work published on our website, blog, newsletter, and social media platforms!

Author: Graphis

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