Dive Deep into the World of Urban Symbols
Exhibition branding can often be quite complex. For the annual “FEEEEL MACAU 2021” (above), organized by the Macau Poster Design Association, Loksophy Design Ltd. employed their creative abilities to design for the “Symbol of the City” theme. Featuring three exhibition spaces, “Discover,” “Think,” and “Experience,” the exhibition showcases various interviews with experts from coin designers, to artists, to Macau directors to discuss the “New Vision of Urban Symbols.” Examples are provided to the public to explore the diversity of symbols and the role they play in local lives.
Drawing from the code of Macau, “Paragon,” the design of the exhibition focuses on a unifying, flowing “Receipt,” which captures the city’s identity and helps to illustrate the culture of its people. As a primary graphic element, the receipt provides a natural visual that directs viewers through the event and all associated experiential project components, such as signage and tickets. Incorporating information content allows the graphics to take on multiple meanings while still being captivating and eye-catching. Through its practical applications, the public can interpret the different symbols easily and appreciate how they fit into the lives of Macau’s inhabitants.
