Print and video mediums provide the perfect launching pads for this week’s diverse Advertising 2022 entries!
The first entry is “Toy Hall of Fame – Transformers” (above, left), which was designed by the design agency Partners + Napier for their client Strong National Museum of Play. About the assignment, they said, “Every year the Strong National Museum of Play inducts five new toys into the National Toy Hall of Fame. The posters were used to promote the event within the museum to the families visiting the rest of the museum for playtime.” For their approach, the agency had to get creative since the museum can’t use any copyrighted images or taglines in their advertisements. Instead, they leaned into the nostalgia of toy commercial jingles and used familiar lyrics to connect with the adult audience. They also made sure to visually, they wanted to capture the fun and excitement of the museum; Doug Pedersen’s typographic illustrations helped to bring the lyrics to life. As a result, the adult visitors loved the posters so much that the museum was inundated with requests to purchase them; they are now sold in the museum’s gift shop to help provide additional revenue.
Another featured advertisement design is “Smoking Area” (above, right). It was created by the design agency Ron Taft Design for Las Vegas Concours d’Elegance, an amazing automobile show, and their special “drifting” exhibition. For their approach, they said they wanted to show the “awesome display of burning rubber that communicates the exhilaration and spectacle of this exciting performance.” Throwing in the punchline “Smoking Room” plays on the expectation of a designated smoking room, yet the inclusion of the car and smoke make it a place you actually want to be. Like “Toy Hall of Fame” many attendees were asking if they could purchase the poster at the standing room-only event.
While the previous two submissions were posters, the self-initiated submission “Davis Elen Sizzle Reel” (above) by the ad agency Davis Elen Advertising is a video that includes clips from multiple video advertisements. The minute-long video includes clips from advertisements for Toyota, Udacity.com, McDonald’s, Dolby, and more. In including those clips, the ad helps to show viewers and potential clients the versatility of the design agency within a short video; it also reminds people that video advertising is as much of an art as print advertising.
To view more Advertising 2022 submissions, and to submit some work of your own before the deadline on July 20, visit graphis.com.