Graphis Advertising Annual 2013 presents some of the top campaigns of the year selected from hundreds of entries. Featured are works from accomplished advertising agencies, such as Goodby, Silverstein & Partners, Bailey Lauerman, BVK, DeVito/Verdi, HOOK, and Saatchi & Saatchi. Each spread presents the agency’s work with a case study description written by the respective company. These campaigns provide insight into the agency’s creative process and how they met the needs of their clients. Including the 100 Graphis Platinum & Gold winners, this book is an essential reference for advertising professionals, clients, and students.
Platinum winners include:
“Sorel Fall 2011 Fearless Campaign” by Butler, Shine, Stern & Partners
“Lamisil – Athlete’s Foot Symptoms – Posters” by Saatchi & Saatchi, New York
“Oscar de la Renta Spring/Summer 2012” by LLOYD&CO
“Kills Evil Breath” by Publicis New York
“Motorola” by Sandro Inc.
“Veloster: Uber, Gastro, Asphalt Campaign” by Innocean Worldwide Americas
Gold Winners Include:
“Piperlime Spring 2012 Campaign” by [email protected], “Sweets Building Products App” by [email protected], “Quietest Car On Earth” by Charit Art, “MINI Coupe Dwell Asphalt Print” by Butler, Shine, Stern & Partners, “MINI Coupe Rocket Launch OOH” by Butler, Shine, Stern & Partners, “MINI Manualhood Pedals Print” by Butler, Shine, Stern & Partners, “Mission Artisan Launch Campaign OOH” by Butler, Shine, Stern & Partners, “Faces” by IAL Saatchi & Saatchi Pakistan, “Advertising Week BINGO” by Colle + McVoy, “Cannondale “Out Everything”” by Colle + McVoy, “Colle + McVoy Timesheet Poster” by Colle + McVoy, “This Could Be The Year Campaign” by Colle + McVoy, “AR Drone Flying Banner” by beacon communications k.k., “Oral B International Flight Mouth” by beacon communications k.k., “CFM Summer Pigs” by WAX, “CFM Winter Animals” by WAX, “Valentine’s Day” by WAX, “History” by DeVito/Verdi, “Save The Fish” by DeVito/Verdi, “Table” by DeVito/Verdi, “Smile” by STIR, “Chopin 200” by STUDIO INTERNATIONAL, “EURO 2012” by STUDIO INTERNATIONAL, “The Grammys” by Tbwa, Chiat, Day, “Charleston Mix” by HOOK, “Dymo- Origami” by McCann/MRM- SLC, Intel Ultrabook” by McCann/MRM- SLC, “SLFS Membership” by McCann/MRM- SLC, “Up & Up” by Target Corporation, “Business Meeting” by Proof Advertising, “Hadron Collider” by Proof Advertising, “Montgomery Tunnel” by Struck, “COCOSHNIK 2012 A/W” by omdr Co.,Ltd., “See The Blindspots” Dunn&Co., “Fruit of the Loom” by Kiyoshi TOGASHI Photography, “Neiman Marcus” by The 2M Group Inc., “SSGA Campaign 1” by The Gate, “Intel Corporate Advertising Campaign” by MiresBall, “Rockefeller Center Restaurant Days” by Pentagram Design, “Top of The Rock” by Pentagram Design, “Sensai” by HAKUHODO, Tokyo, Japan, “Jarritos- We’re Not From Here” by GSD&M, “Broken Britain” by Weiden + Kennedy, “BASF Product Advertising” by Communica, Inc., “Severstal North America Product Advertising” by Communica, Inc., “rhed ads” by rhed, “2,200th Store Opening” by PP+K, “Kids Fight Cancer Campaign” by PP+K, “Monstrous Pothole Floor Graphic by PP+K, “Professional Killer For Hire” by PP+K, “Serenity Mission Campaign” by PP+K, “Angry Birds” by John McNeil Studio, “Maine Insider Ad Campaign” by BVK, “Milw Health Dept Strong Baby Campaign” by Serve, “OU Children’s Scary Ad Campaign” by BVK, “Tuff Breed” by Pennebaker, “Mississippi Power” by Peter A. Mayer Advertising, “Pick Your Passion” by Peter A. Mayer Advertising, “WWII Museum” by Peter A. Mayer Advertising, “Feeding a Growing World” by MacLaren McCann Calgary, “Grumans Deli” by MacLaren McCann Calgary, “Origami- Pig” by MacLaren McCann Calgary, “Olympians for Oakley” by Factory Design Labs, “Bacon Takedown” by BBDO Proximity Minneapolis, “Oculus Posters” by Bailey Lauerman, “RAMP “Right to the Bunk” Spread Ad” by Bailey Lauerman, “Sweet Bran Campaign” by Bailey Lauerman, “The Negro Leagues Baseball Museum “Intimidation” Ad” by Bailey Lauerman, “Wimbledon Virtual Center” by 160over90, “Adidas Y-3 Spring/Summer 2012” by LLOYD&CO, “Bottega Veneta Spring/Summer 2012” by LLOYD&CO, “How Do You Dream When You Are Homeless” by 14-Forty, “Inspire and De(light)” by 14-forty, “Oakland A’s” by Hub Strategy, “chameleon” by Graphis, “CHRISTOPHE GILBERT” by KESHETT, “Cake and Cucumber” by DDB Dubai, UAE, “Machines” by jotabequ GREY, “SHAPE” by Leo Burnett Warsaw, “True Colours” by serviceplan, “UAE” by Graphis, “Camaro Humble is for Pie” by Goodby, Silverstein & Partners, “Detroit- SF Bridge” by Goodby, Silverstein, & Partners, “Golden Gate Bridge 75th Anniversary Posters” by Goodby, Silverstein & Partners, “Motorola” by Sandro Inc., “Equus: Hoity” by Innocean Worldwide Americas, “Genesis R Spec” by Innocean Worldwide Americas, “NCAA: Sod Cemetery” by Innocean Worldwide Americas, “America’s Cup 2013” by Michael Schwab Studio, “John Varvatos Star USA Fragrance Advertising” by YARD, “Maker’s Mark Ambassador Holiday Mailer” by Doe Anderson, “Teenyweeny loudspeakers” by Schneider/Waibel, “McGraw-Hill Construction” by MHC Studio, and “Sweets Building Products” by MHC Studio.
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