The Silver Award-winning branding campaign, also designed by lg2boutique, was designed by Cindy Goulet and photographed by Luc Robitaille under the creative direction of Claude Auchu. Their task was to “create the identity for the Tous debout pour nos p’tits loups benefit dinner for the Fondation Maison-Théâtre to give underprivileged young people access to the theatre. The event paired creative directors with chefs to concoct new twists on favourite childhood dishes.”
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