These firms know how to not only catch a consumer’s attention but stimulate it too
Advertising requires more than explaining a product’s functionality and desire—it needs to wow. That is the mantra that most, if not all, advertising executives tout as being paramount to a project. Without it, what is the point of advertising in the first place? It’s a singularly imperative approach that will ultimately lead to what every client wants—sales. And that’s exactly what these advertising campaigns did.
Darkhorse Design, LLC’s work for Actigall, entitled, The Pen is Mightier Than the Sword (ABOVE), is a tantalizing piece that seemingly harkens back to an industrialist approach to advertising that hasn’t been seen since the late ’70s and ’80s. With it’s simplistic approach, thought-provoking message and acrylic-like paint swatches, Art Director Robert Talarczyk has outdone himself in this Platinum award-winning work.