At first glance, the two featured advertisements may seem as though they have nothing in common. However, if you take a look through the portfolios of both ARSONAL and Lewis Communications, you’ll notice that they are known for experimenting with color and following unexpected creative directions with their work.
These Platinum winners present a distinct contrast in their art styles. “The Dealer Show Poster Campaign” for Tiffin Motorhomes (above, left) takes on the relaxing atmosphere of going on an adventure, with only the open road ahead. Inspired by WPA-era posters, Tiffin wanted to create a deeper emotional bond with viewers, particularly the community of RV-travelers.
On the other hand, the poster for “American Horror Story: Apocalypse” (above, right) plays with the well-known darker undertones of the show and the theme of the antichrist. Paying homage to the color palette of past seasons, the poster provokes attention with last season’s central figure, while hinting at the evil that is to come.
