Advertising: Cold Open & ARSONAL from California

The two posters above are from California-based advertising agencies Cold Open (left) and ARSONAL (right). Cold Open created the mysterious and haunting poster, which undoubtedly provides insight into the plot of the upcoming horror movie. ARSONAL’s colorful and seductive poster for POSE, a new show that “looks at the juxtaposition of several segments of life and society in NYC, including the ball culture world.”

Above are another pair of advertisements by Cold Open (left) and ARSONAL (right), for new films LIFE OF THE PARTY and Thoroughbreds. Cold Open’s poster foreshadow’s Melissa McCarthy’s character, an older woman who returns to college to get her degree and knows how to party. ARSONAL’s ad for Thoroughbreds, on the other hand shows two young women sitting opposite of each other, but foreshadows that they will somehow come together.

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