Advertising Annual 2016 Spotlight Submission: California

fcea2a5510bd2445e7d74e8746d8f2ce Design Firm: Connelly Partners | Clients: Samsonite

Art director Jonah Hulbert and photographer Tim Hawley were tasked with creating an ad for Samsonite that fits various layouts. It had to be colorful, and it had to be eye-catching. The result is the Curv Takes the Stage, which was recently submitted to the Advertising Annual 2016 competition.

“I recognized that each element in the image would need to be shot separately in order for the image to be able to be composted to fit the very different layouts,” Tim Hawley wrote in his Graphis Portfolio. “The photographic elements consisted of the talent, each piece of luggage, the main shadow, the salt flat background, the horizon line, and the sky. The tents were created in CGI.”

Connelly Partners is an advertising agency founded by Steve Connelly in Boston, Massachusetts. Their company mantra centers around the phrase, “empathy engineering.” “We can’t predict the future with certainty,” Connelly writes on the website. “But we are pretty good at educated guessing, at making forward thinking organizational decisions

Connelly Partners is a past Graphis winner, whose Saint Lucia Brochure, Simply Beautiful, won a Silver in last year’s Design Annual, in addition to past submissions Moon Palace brochure and Wyman’s of Maine posters.

The Graphis Advertising Competition features some of the most compelling and influential design of the year from across the world. Gold and Platinum awards, along with winning entries, will be published in the Advertising Annual 2016. Submit your work to the competition here.

Author: Rachel Lowry

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