Advertising Annual 2014 Submission Spotlight:
Goodby, Silverstein & Partners and Corvette

Goodby, Silverstein & Partners

Founded in 1983, Goodby, Silverstein & Partners is an award-winning full-service advertising agency specializing in marketing, design, interactive media and media strategy. Now with offices in New York and San Francisco, the agency’s clientele is booming, keeping clients prior to its partnership with Omnicom Group, Inc., in addition to gaining new ones.

The client list includes Comcast, Elizabeth Arden, Google, YouTube, Adobe, Got Milk?, Cisco, Frito-Lay, the National Basketball Association, Nestlé, Sonic and Chevrolet-Corvette. Recently, Goodby, Silverstein & Partners was asked by Chevrolet to head a new advertising campaign for the Corvette car series. Art Director Joe Albert headed the campaign, utilizing the slogan “This is America.” Other versions of the slogan, playing off America’s sense of entitlement and surface appearance to the international community, included “This is America, We Play Golf on the Moon” (shown above) and “This is America, We Carve Faces into Mountains.”

In the past, Goodby, Silverstein & Partners has been a steady winner of Graphis’ advertising annual competition awards. In the Advertising Annual 2013 competition, the agency won gold awards for entries titled “Camaro Humble is for Pie,” “Detroit- SF Bridge” and “Golden Gate Bridge 75th Anniversary Posters,” among many others.

Considering their past victories, the agency decided to submit the advertising account with Chevrolet- Corvette to Graphis’ Advertising Annual 2014 competition. The competition features the most compelling and influential advertising work of the year. Prizes consist of gold and platinum awards, with winning entries published in the Advertising Annual 2014.

To submit your own work to the Advertising Annual 2014 competition, click here. But don’t wait! The final deadline for entry submissions is coming up soon.

Author: Kayla Harris for Graphis

Leave a Reply

Your email address will not be published. Required fields are marked *