Photography Annual 2014 Submission Spotlight:
Credit Suisse – Tumi

Credit Suisse

For over 150 years, Credit Suisse has been a leading financial institution, offering expertise in private banking, investment banking and asset management. With offices in 50 countries, the agency is a global resource utilized by a number of companies all over the world.

In addition to their financial services, Credit Suisse also offers advertising assistance, helping clients create new advertising campaigns with the help of top photographers, illustrators and artists. In 2011, the agency began working with Tumi, the business, lifestyle and travel accessory company. CEO Jerome Griffith wanted to move the company forward into a complete lifestyle brand, and therefore turned to Credit Suisse for support.

Tumi’s previous work includes the use of ballistic nylon fabric to make bags, luggage and laptop cases abrasion proof. In an attempt to recreate the brand, Credit Suisse enlisted photographer Erik Almas to shoot Tumi’s new advertising campaign.

Erik Almas graduated from the Academy of Art University in 1999. His previous work included shooting sporting events for his hometown newspaper in Norway. Now, Almas is an established photographer creating images for a variety clients, such as Microsoft, Nike, Toyota, Puma, Absolut, the Ritz Carlton and, of course, Credit Suisse.

Considering Erik Almas has previously been featured in Graphis’ Photography Annual 2012, Photography Annual 2011 and on the cover of Photography Annual 2010, he decided to submit his work to Graphis yet again for the Photography Annual 2014 competition.

The competition features the most compelling and influential photography of the year. Prizes consist of gold and platinum awards, with winning entries published in the Photography Annual 2014.

To submit your own work to the Photography Annual 2014 competition, click here. But don’t wait! The final deadline for entry submissions is September 3rd.

Author: Kayla Harris for Graphis

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