PPK, USA is taking on animal rights with their client Big Cat Rescue. Their ad, “Photo Bars” (above) features a tiger cub in what is supposed to be their natural habitat. But someone holding up a polaroid shows it to be behind bars. PPK, USA aims to show the “real picture” and raises awareness against cub petting, which is the act of keeping cubs in captivity for people to take pictures with them.
Tiger cubs may look cute and cuddly, but they belong in the wild. Once they’re too big to take photos with, what happens to them? Sadly it could lead to their death. PPK, USA’s ad questions the fate of these cubs and helps Big Cat Rescue encourage interest in banning these practices and learning more about them.
Self “pahking” cars are Hyundai’s vision for the future in this Super Bowl Sunday advertisement for the 2020 Sonata. The ad, created by INNOCEAN USA, features a Boston-native cast of celebrities (Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz) to showcase its revolutionary Remote Smart Parking Assist technology. Krasinski parks his new blue Sonata remotely as Chris Evans and Rachel Dratch admire its “pahking.”
Coining the catchphrase “Smaht Pahk” as a play on the Boston accent, the Super Bowl commercial caught fire with over 58 million views and a 6,982% increase in traffic for Hyundai online. As Ace Metrix’s “#1 Best Overall Super Bowl Ad” for 2020, the INNOCEAN USA Sonata commercial shows how one quirky catchphrase really makes the “cah.”
Only one day left to enter your video and print ads in the Advertising 2021 Awards! Enter HERE.