Branding: lg2boutique of Canada

The colorful Gold Award-winning branding design above was created by lg2boutique of Montreal, Québec. Under the direction of Creative Director Claude Auchu and Art Director Jean-François Clermont, Designers Serge Côté, Élise Cropsal, and Pénélope St-Cyr Robitaille developed a branding campaign for “the new business concept of Fraser Furniture, a 134-year-old, family-owned Montreal institution.”

The Silver Award-winning branding campaign, also designed by lg2boutique, was designed by Cindy Goulet and photographed by Luc Robitaille under the creative direction of Claude Auchu. Their task was to “create the identity for the Tous debout pour nos p’tits loups benefit dinner for the Fondation Maison-Théâtre to give underprivileged young people access to the theatre. The event paired creative directors with chefs to concoct new twists on favourite childhood dishes.”

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