Graphis Master Uwe Loesch has been practicing graphic design via poster making for 56 years. After studying at Peter-Behrens Academy Duesseldorf, his work has been featured in The Museum of Modern Art, The Israel Museum, Le Musée de la Publicité, and the Library of Congress. The awards he has won are too numerous to count but include the Internationale Litfass-Art-Biennial Munich in 1989 and 1992; the Gold Medal of the International Biennial of Graphic Design Brno, Czech Republic in 1996; and the Gold Medal of the ADC of Europe in 1996 and Silver Medal of the ADC New York in 1998 and in 2001.
His poster “Requiem” (above, left) demonstrates his minimalistic poster style that’s unlike any other in the field. Loesch blurs the line between text and image, with the word “requiem” fading into the background while also remaining partially in the foreground. The same relationship between word and image can be seen in his other political posters (above right and below). By utilizing color sparingly, Loesch calls attention to the significance of the text in a manner that doesn’t take away from the space around it. It’s no wonder that his posters have been on display in over 30 solo exhibitions.
Check out part of Uwe Loesch’s Q&A from Journal #367!
Has there ever been a project or client that has surprised you in any way?
In 1990, I installed green posters without any text or images on over 250 trees in Frankfurt. This non-verbal communication was nevertheless very successful.
What are the most important ingredients you need from a client to do great work?