Past winners from Design Annual 2019 and new entries for Packaging 10 meet their clients’ needs with style.
Packaging design is often a complex combination of various components. Platinum-winner “Keller Manni Chocolate Packaging and Identity” (ABOVE) by Morla Design is a great example of such. Along with their submission to Design Annual 2019, they provided the following text about their project: “Chef Thomas Keller reached out to Morla Design to design their new line of premium chocolate bars: K+M Chocolate. Morla Design was responsible for all aspects of bringing the product packaging to market, including designing a 10 SKU line extension, all typography and graphics for packaging, POP, web, labels and gift bags, plus sourcing/supervising all vendor procurement for fulfillment.” The black and white design may have been a minimalistic approach, but it is clear that designers Jennifer Morla and Reymundo Perez III had quite the task set out for them. What they created was quite beautiful and effective.