Advertising students who participated in New Talent Annual 2019 made use of strong messaging within their campaigns.
There were many impressive submissions to the advertising category in this year’s New Talent Annual competition. Many students took this opportunity to show off their ability to sell a product while some used their skill to start a conversation about social issues.
Platinum winner and Syracuse University student Zhixin Fan (under the direction of Professor Mel While) created “FUJIFILM Instax: Catch the Moment” (ABOVE). The main selling point for the camera is its ability to capture a moment and print a photo instantly. Fan decided to take this a step further and highlight moments in life that are particularly fleeting or that may occur just once in a lifetime. Whether it is a whale emerging from the sea or a butterfly freeing itself from its cocoon, this ad campaign brings the passage of time to the viewer’s mind. With such a sensitive and emotional topic ingrained in the images, associations are quickly created between savoring time and the Instax camera.