Student Ruonan Hu at the Academy of Art University was tasked with designing promotional materials for a type foundry that had released a new typeface. For the project, titled “Discovering Greatness,”(above) they needed to create a promotion that included a type specimen that was engaging. They approached the design by trying to appeal to graphic designers and typographers in that the project was centered around the typeface; showing its proper usage and explaining its appeal.
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