The latest entry for the New Talent Annual 2020 comes from student Jiayi Lin, with the support of Professor Mel White, for the Newhouse School at Syracuse University. Lin takes a creative approach in showcasing the high quality and power of Windex. The first of a three-part series (above) captures the other side of a player’s card, demonstrating that the glass in front of it is clean enough to see through the card. With this entry, Lin transforms an original idea into a memorable advertisement.
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