From the School of Visual Arts, student Yihuang Zhou and instructors BK Harvey and Ken Deegan submit their entry for the New Talent Annual 2020. The three-part series entitled “Angelika Film Center Rebrand” (above), is a classic rebranding design for the Angelika Film Center and Cafe in New York City. The series features a simple, yet effective advertisement campaign for the grand opening of the 14th cinema center. The designs include tickets, posters, and window displays. The bold, black words against a white background in the shape of a slate effectively draws in a crowded audience. Yihuang Zhou establishes a distinct style for the film center that audiences can easily recognize.
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