We could hardly believe this was student work. Under the tutelage of professor Ed Talavera, University of Miami student Tim Warren’s The Black Label: Then, Now, Always establishes the Johnnie Walker brand as timeless, with both a rich history and a popularity today. The entry was submitted to our New Talent Annual 2016 competition.
“We had set out to capture the brand through time,” Warren wrote on graphis.com. “From its humble original inception in a barn in Scotland and carrying the storyline through to the modern era. We wanted to indicate that the product is unchanged, both in recipe and in what occasions it is used for and what feelings it promotes in consumers.”
The visual storytelling exemplified well the energy that the product makes people feel, Warren wrote. “You feel the labor of Johnnie’s hands in the first segment, the joy of the swing dance of the second sequence, and the camaraderie of the three gentlemen at the end.”
The Graphis New Talent Competition features some of the most compelling and influential design of the year from across the world. Gold and Platinum awards, along with winning entries, will be published in the New Talent Annual 2016. Submit your work to the competition here.