McDonald’s is well known in the U.S. for its burgers and fries, drive-thru lines and affordability. However, in Germany, where the fast food giant has recently expanded, an introduction to the McDonald’s franchise was in order. In the above advertisement, Heye, Group GmbH designers deftly established the arrival of the famed Big Mac hamburger along with 24/7 restaurant service. The execution is simple and graceful — quite an accomplishment given the subject matter. The advertising agency did it again, with their McDrive concept.
The work was so strong that Graphis gave the German ad agency a platinum award.
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