The New Talent competition, being full of student entries, provides us with a glimpse of the future of design. These particular entries – a brand identity for an observatory and a book jacket design for a dystopian novel series – take a look at the future of humanity as well.
Southern California-based institute “Mount Wilson Observatory” (above) observes the universe, preserves astronomical history, and develops education and public engagement programs for the arts and sciences. ArtCenter College of Design student Gwen Geng constructs a comprehensive new brand identity for the observatory that references its astronomical legacy while propelling it toward a bright scientific future.
Geng’s design includes posters, stationery, advertising materials, signage, a website, and an app, each with a unique font and each building toward a unified overall identity. Geng combines aspects from physics and astronomy – especially relating to the physics of light and the way it travels through our universe – with a classic feel inspired by designs from the early periods of space exploration. Everything comes together for a dynamic, Platinum-winning final result and a worthy tribute to Mount Wilson Observatory’s contributions to astronomical study.
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