“I have a couple key philosophies; the most important one I learned early on was to listen to your inner voice and follow your intuition.”
On top of being an award-winning creative director, accomplished marketing and film executive, and co-founder of the San Diego International Film Festival, Patti Judd is also the chief visionary officer for Graphis. Blending business savvy gained from twenty-plus years at her agency with the entertainment biz acumen garnered from working in music and film, her studio, Judd Brand Media, champions her passion for creating innovative work, receiving over 100 awards in design, advertising, and marketing. Her work includes notable global brands such as WME, Disney, Mattel, Montreux Jazz Festival, Century 21, Aramark, Service America, and Hilton, alongside numerous emerging brands, recording artists, and filmmakers. Her influence goes from helping launch a major live music venue, where she was a key player in its growth, to one of the top live jazz venues in the world, to co-founding the San Diego International Film Festival. She holds two executive producer credits for a children’s TV series on Nickelodeon and a feature film in association with the BBC, which premiered at Sundance (acquired by Universal Pictures). Currently, she is in development as executive producer on an exciting new animated children’s series. Patti’s nonprofit work includes being a foster youth board member and a past president of an arts and culture board benefiting Balboa Park, the largest urban cultural park in the U.S. Recently, she was awarded as an Altruist Honoree by Modern Luxury magazine.
A talented designer, creative thinker, and passionate leader, Patti has collected over three decades of exemplary work throughout her prosperous career and always brings the best in design, no matter where each project takes her. Both her professional and philanthropic efforts consistently unite artistic concepts and people with diverse perspectives to produce results that stretch the realm of imagination.
Here’s a segment from Patti Judd’s interview:
What is your work philosophy?
I have a couple key philosophies. The most important one I learned early on was to listen to your inner voice and follow your intuition. I also believe in providing next-level design, no matter the budget. A couple of favorite quotes have been dominant over the years. One came out of a BMW ad in the way back: “Lick the lollipop of mediocrity, and you’ll suck forever.” Truth. The other, and probably most formative to me, came from Goethe: “Whatever you believe you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it!”
What is it about design that you are most passionate about?
It’s infinite. I’m constantly inspired by the creative process and thinking and exploring how to push myself to find new, fresh directions in my work. Inspiration is everywhere. I feel very fortunate to be in a position to learn about so many industries and businesses and to consistently be challenged and educated in ways that keep me interested and interesting.
Who among your contemporaries today do you most admire?
I like to see who is doing really authentic work to them, their unique style, and those continually breaking rules and pushing boundaries like David Carson.
What would be your dream assignment?
I am fortunate to have had a number of dream projects and dream clients, and still do. Film and music industries are near and dear to me, and I’d love to start rolling into more key art and poster work. And, as I’ve been immersed in the film and music festival worlds, I’d enjoy bringing that experience and knowledge to elevate the image and engagement for other festivals. Hello, Sundance and Cannes!
Read more of Patti Judd’s interview and discover other great artists in Graphis Journal #373, which you can purchase online at graphis.com.