Innocean USA enters their fun comic book style ad to the Advertising 2021 competition. This was a collaboration between Marvel and Hyundai for the Hyundai Kona Iron Man Edition. Titled “Iron Man” (above), the concept was to upload a frame of the comic a day on their Instagram. When they approached Marvel to get the permission to use Iron Man, Marvel went the extra step and offered to lend their comic illustrators and writers to the project, resulting in an action-packed 9-panel comic. The campaign is fun and the perfect way to reach the niche audience for the Hyundai Kona Iron Man.
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