Advertising Agency PP+K is a collaborative team which explores imaginary concepts, well-known for their manipulation of shapes, perception, and dimension throughout their work. They have created influential designs for numerous clients, such as their captivating work for the Florida Aquarium, Pirelli, Tires Plus, Big Cat Rescue, ASPCA, and Serenity Mission. Their designs leave viewers in awe, pondering how the design idea came together, and eager to see more.
The design for Pirelli, a multinational tire company based in Milan, Italy, began with the idea to create an unexpected perspective for the viewer. Appropriately titled “Upside Down” (above left), the ad campaign grabs our attention with the shift in view. PP+K wanted to emphasize the grip and control of the road that Pirelli tires give people. The most compelling and effective design for them involved the literal illustration of showing the car upside down, while it manages to stay firmly placed on the road.
For Tires Plus, PP+K pursued a creative approach to their design. With the beating heart in the center, made out of automotive parts, anatomy and technology merge together. The wires replace human veins, varying in color, maintaining the heart’s function. The ad campaign features the slogan, “We’ve been keeping the heart of automobiles ticking since 1940.” Entitled “Anatomy” (above right), the advertisement highlights what Tires Plus stands for and showcases a compelling design that will leave an impact on consumers.
