‘Independent Copywriter’, Colin Corcoran (US), won Gold in the Advertising 2020 for his “FedEx ‘Gym’ Print & Poster Campaign.” He was tasked with helping FedEx’s recruitment department come up with a way to make package handling an enticing job. By re-positioning part-time package handler jobs at FedEx warehouses as “gyms,” FedEx makes unloading and loading packages during flexible 3-4 hour shifts, a worthwhile time commitment.
The campaign gave greater exposure to the benefits of a job most people see as tiring and mundane. Colin Corcoran is an award-winning copywriter that has been featured in our Graphis Journal #365 and continues to prove his expertise by winning awards in our Annual competitions.
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