This week’s Gold-winning entries from our 2023 Design Awards take their designs out of the print and digital realm and into the real world. From ad campaigns to flagship stores, these designs exemplify how elements of 2D design work can be recontextualized for physical spaces, all while keeping the same style and sensibilities that make all of the best examples of design work pop.
Our first entry comes from design firm Ralph Appelbaum Associates, with their design for the “Lavazza Flagship Store” (above) in London. Situated in a historic Grade II listed building at the center of London’s west end, the Lavazza Flagship Store is the second such store in the world and the only one outside Italy. The first of a new international design concept for the famous Italian brand, the project’s main objective was to bring Lavazza’s unique concept of coffee, along with its distinctive Italian spirit, to a new London destination and audience. The store’s design has a playfulness that invites exploration and promotes a deeper understanding of Lavazza’s impressive 120-year history. The brand’s dedication to sustainability and the environment is conveyed through real green plants that unfold from the walls, culminating in a vertical garden on the first floor. Fresco-style murals on the walls vividly blend Lavazza’s iconic imagery, past and present, with dynamic illustrations. Individual, Italian-designed contemporary furniture on both main floors also invites customers to relax and enjoy their coffee in style.
