Design Annual 2015 Spotlight Submissions: New York

Screen Shot 2015-06-02 at 3.50.48 PM Design Firm: Ralph Appelbaum | Client: Eaton | Designer: Ralph Appelbaum Associates

As technology changes rapidly, Ralph Appelbaum Associates are working out ways to speak to overarching themes and trends in a way that is accessible, engaging, visionary and at times, even poetic. Enter Ralph Appelbaum’s Eaton Experience Center, a large-scale immersive multimedia installation that is integrated within the Eaton Center’s main atrium space. The entry was a Gold winner in our most recent Design Annual.

“Every morning when I drive up Eaton Boulevard and make the graceful turn into our entrance, I see the power of Eaton – our values and our culture visually playing out in this site,”
Eaton CEO Sandy Cutler described, shortly after the grand opening. “The bright pulsing blue emanating from our Customer Experience Center and Chandelier – the veritable power that comes from our customers that energizes our entire company.”

While the majority of users are Eaton employees, Eaton Center hosts visitors on a daily basis. The design served to inspire and inform both employees and visitors of the importance of Eaton’s activities on a daily basis. View their approach here.

Ralph Appelbaum Associates is the world’s largest museum exhibition design firm. Founded in 1978 by Ralph Appelbaum, the firm has created over 500 projects that are visited by over 50 million people each year. The design firm is a consistent Graphis contributor, with claim to 2 Platinums, 11 Golds and 5 Silvers. To view more of their work, click here.

blog Design Firm: Ralph Applebaum 

Stay tuned for the upcoming Graphis Design 2016 competition, which features some of the most compelling and influential design work of the year from across the world. Gold and Platinum awards, and winning entries, will be published in the Design 2016 Annual. Visit current competitions here.

Author: Rachel Lowry

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