Brynn Seitzman’sredesign of norseman distillery liquor packaging is a rustic, classic entry from Fort Lewis College, under the tutelage of Professor Shawn Meek. The packaging design was recently submitted to our latest New Talent Annual 2016 competition.
“My approach was to create a simple yet rustic design to the bottle that captures the legend of Norseman Distillery in Minneapolis Minnesota,” she wrote in her entry.
Professor Shawn Meek is a Colorado-based assistant professor at Fort Lewis College. He received his BFA and a MFA in Communication Design from Texas State University. He worked as a commercial graphic designer for a decade, before teaching his own design students. His work has been published by Logo Lounge, AIGA, American Advertising Federation, CMYK and various design books. Mr. Meek is a past Graphis contributor, whose past student work has received a Silver in our Annual Reports 2012 Annual and a Merit in last year’s New Talent Annual for an advertisement for McDonalds, in addition to his own typeface specimen, which won a Merit in our Poster Annual 2016. Brynn Seitzman is also a past Graphis contributor, who has been awarded a Merit for a National Geographic ad.
Another packaging Midwestern design winner from last year’s New Talent Annual, Jordan Hetzer’s lightbulb packaging under professor Erik Turocy, shows how environmental waste can be curbed with smart packaging. “I wanted to avoid using any environmentally harmful materials in my design,” Hetzer said. “The result was an efficient package for 1-3 light bulbs.”
The package is made from a single strip of recyclable cardboard to reduce waste. Easy-open tabs eliminate the need for environmentally harmful adhesives or tapes and create a more secure closure when the package is fully assembled. The single strip folds into itself rather well, which allows the die cut waste to be less than 10 percent of the original sheet of cardboard.
Erik Turocy is an adjunct instructor of advertising and graphic design at Columbus College of Art. He worked as a product designer alongside Zukun Plan, an Ohio-based product development studio, for ten years. He was recently nominated for the 2014 Teaching Excellence Award. Professor Turocy and Mr. Hetzer are both recent Graphis contributors.
The Graphis New Talent 2016 competition features some of the most compelling and influential student work of the year from across the world. Gold and Platinum awards, and winning entries, will be published in the New Talent 2016 Annual. Submit your work to the competition here.