The American marketing communications agency Rodgers Townsend DDB, located in St. Louis, MO, was founded by Tim Rodgers and Tom Townsend in 1996. The group was acquired by Omnigroup Inc. in 2006 and is currently a part of DDB Worldwide, a global marketing communications network. Current clients of Rodgers Townsend include AT&T, Enterprise Holdings, St. Louis University, and The Hartford, among many others. Rodgers Townsend’s foundation is the belief that growth is based on creativity, and their mission statement says the agency relies on what they call daring together: “So, in every strategy brief lies a Dare. A what if that invites you to conspire with us — to create work to Delight any and all who meet it in an increasingly shareable world. We promise to challenge what’s expected, demand better than best practice, and execute brand-building ideas to supercharge growth.” This unique approach to advertising lets Rodgers Townsend push the boundaries of creative strategizing.
Featured in Journal #364, Rodgers Townsend “has continued to dare and delight us with their ability to develop unique identities for our consumer brands and deliver compelling stories to our consumers.” The pieces “All the World’s a Song” (above, left) and “Always in Season” (above right), as well as “Season 39” (below), all show off their storytelling ability. Additionally, these three campaigns demonstrate their diversity in both clientele and delivery.
