We often hear the saying that “authenticity is key,” but how do we package genuineness into a brand’s design? In today’s Packaging 10 Competition entries, two distinct products find common ground in their advertising and capture all the ways a brand can promote themselves through a simple package.
Under the creative direction of Mark Gallo, designer Joe Ross was able to design the packaging and branding for Traina Design’s personal tea brand, “Ketl Tea Co” (above). On the design process, the agency shared that every year they make a point to create a custom holiday gift to send to clients. Seeing that tea is universally enjoyed, the team decided to start Ketl Tea Company, their “own tea brand that exudes authenticity, craftsmanship, and quality.” With a creative team consisting of photographers copywriter Matt Bachmann and photographers Ed Garcia and Laysea Hughes, Traina Design eventually came up with an entire brand identity, composed of rustic aesthetics and typography to package an authentically made tea brand. The dark, autumnal colors and the kettle logo all work to evoke warmth and comfort, which are hopefully feelings consumers will get after indulging in their tea.
