Richard Colbourne of Addison and Peter Ty of Dept. of Design – Leo Burnett Chicago create a tantalizing series of annual reports.
Reading a spreadsheet is never fun. They’re boring, wildly emotionless, and stuffy as can be. Nonetheless, they are a necessity for shareholders, accountants, chief financial officers, and others to learn about the ins-and-outs of their business. But how are they to truly absorb the information that it contains when it’s difficult to be excited by it? To Richard Colbourne and Peter Ty, the answer lies in the design of of the annual reports.
By incorporating eye-catching design, alluring typography, and simplistic data entry, Peter Ty‘s platinum award-winning work for 1871 (ABOVE) has managed to create an alluring annual report that will leave executives itching to learn more. It’s a difficult undertaking, one that is excellently executed, making one be able to understand the entirety of their business without getting a headache from starring at dull pages. As Ty explains himself, “this approach allows for quick glance of 1871’s accomplishments and the energy from their diverse community by just flipping through the front and back covers.” It certainly seems that that worked.