ABOVE — Addison (New York, USA) for Wills Eye Hospital | Designer: Ken Rothermich | Creative Director: Richard Colbourne | GOLD AWARD
IN THEIR OWN WORDS:
The 2015 report was the last in a trilogy aimed to showcase Wills Eye Hospital’s indefatigable spirit and its focus on education and innovation to drive its efforts to advance the field of ophthalmology.
The oversize brochure illustrates the hospital’s forward trajectory through use of iconic, bold graphics, XL typography, and vivid fluorescent inks. We took full advantage of production techniques to utilize six different UV spot colors along with black process ink.
Once again, this Wills Eye report leaves a lasting impression of a hospital whose tradition of excellence distinguishes it among its peers in the field.