Letterhead 8 Winners

ABOVE — Kevin Cantrell Studios (Utah, USA) for JDS Development Group | Designer: Kevin Cantrell | Strategy Director: Chris Crosby | PLATINUM AWARD
The Fitzroy — a luxury residence in West Chelsea, NY — is a one-of-kind collaboration by celebrated design team Roman and Williams and JDS Development Group. The Fitzroy brings back character and beauty through the historic roots of New York Architecture. The building features green terra cotta façade and large copper-framed windows.
JDS Development contacted Kevin Cantrell Design to provide a strategic framework for naming the building as well as to create a comprehensive brand identity system as rich as the building’s heritage. Leveraging the historic roots of the building, Kevin Cantrell Studio discovered the lost Fitzroy Road that ran through Chelsea in the late 19th Century. This provided an apropos basis for a name that also informed the visual direction for the building to be historically informed but relevantly applied across all brand touch points.
Kevin Cantrell Studio created a dynamic and contemporary brand identity system across multiple brand touch points including stationery, brochure, sales promotional package and kit, floor plans, website, billboards, signage, photography art direction, and a proprietary font (Fitzroy Display), all as signature as the building itself.


ABOVE — WONGDOODY (Washington, USA) for Childhaven | Designers: Ramon Vasquez, Candice Nagel | Strategy Director: Jason Gingold | Retoucher: Charlie Rakatansky | Production Artist: Kenta Hadley | Producer: Stacy McCann | Writer: Gymi Slezinger | Chairman: Tracy Wong | Account Executive: Scott “Scooter” Churchill | Account Director: Erin Billmaier | SILVER AWARD
Childhaven is one of only a few organizations worldwide that offers scientifically proven treatments to address the trauma of child abuse. Our task in rebranding Childhaven was two-fold: to differentiate them from other child- and family-focused organizations that don’t provide the same caliber of services, and to establish their leadership and successes in this particular mental health field.
Childhaven’s ethos is all about transformation – bettering the lives of children and adults, upending societal expectations about abuse and recovery, raising the bar for trauma services. We designed the new look to capture that ideal through a positive color palette and the striking logo which features a “C” stylized to look almost like a complete circle, with motto “the cycle stops here” filling in the gap.


The winners for Letterhead 8 Competition are featured in the Logo/Letterhead 9 book — buy it here!

Author: Graphis