Vanderbyl Infuses Parisian Elegance with Modern Sensibility

By: Tori Koch

In luxury residential furniture, A.Rudin has a rich history of craftsmanship dating back to 1912. When embarking on a brand update, the challenge was not just to showcase furniture but to narrate a story of elegance and legacy. A.Rudin’s commitment to seamlessly blending classic aesthetics with modern sensibilities became the foundation of our design theme.

To set an elegant tone, inspiration was drawn from the elegance of a large Parisian flat. The ornate moldings and timeless architecture served as the canvas, adding a touch of sophistication to the campaign. This set allowed us to showcase multiple pieces of furniture in a single photograph without compromising on aesthetic harmony.

Models and wardrobe were chosen for their visual appeal and to reflect the brand’s attitude and the elegant setting. The models also provide a sense of scale to the furniture. A testament to the campaign’s success was the client’s comment, “Looks like money.” This feedback resonated with the essence of A.Rudin’s brand update. The positive feedback from the A.Rudin’s clients further reinforced the campaign’s impact and success.

Michael Vanderbyl has gained international prominence in the design field as a practitioner, educator, critic, and advocate. Since being established in San Francisco in 1973, his firm Vanderbyl Design has evolved into a multidisciplinary studio with expertise in identity, print, and digital communications, interiors, showrooms, retail spaces, signage, textiles, fashion apparel, packaging, furniture, and product design. Michael received a BFA in graphic design from the California College of Arts & Crafts (now known as California College of the Arts) in 1968, where he taught and held the position of dean of design for over thirty years. In 1987, Michael was elected a member of the Alliance Graphique Internationale (AGI). In addition to serving three terms on the board of directors of the National AIGA, he presided as president for the 2003-2005 term; he has also served on the AIGA Education Committee and was a founding member of the AIGA San Francisco Chapter. He is a professional member of the International Interior Design Association (IIDA). Michael has also been honored with the Gold Medal award from AIGA, with induction into Interior Design Magazine’s Hall of Fame and with the Titan award from IIDA.

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Author: Graphis