Step into a narrative that champions the creators among us. In a groundbreaking collaboration, Merkle B2B | Dentsu partnered with client Lenovo to rebrand the workstation market with their Advertising Awards 2024 entry that promises more than just product specifications. Associate Creative Director Costa Popolizio introduces us to the “Think anything. Make everything.” campaign—a testament to the power of the Lenovo ThinkStations and a salute to the dreamers, innovators, and creators who make those ideas tangible. Dive into this blog and journey through a campaign that evolves from performance-centric to a harmonious blend of promise, potential, and human endeavor. We invite you to traverse this creative landscape, where the world rewards those who not only conceive great ideas but also dare to manifest them, amplified by Lenovo ThinkStations.
By: Costa Popolizio
Think anything. Make everything.