Advertising Masters: Goodby Silverstein & Partners

Goodbye MasterAdvertising Firm: Goodby Silverstein & Partners | Client: Beaver Creek Village Ski Lodge

Goodby Silverstein & Partners – Master Advertisers

Make stuff people care about: It’s what the award-winning, California-based advertising agency Goodby Silverstein & Partners claims is their ultimate mission.

“It’s what we’ve tried to do for 30 years, and it still motivates us today,” Goodby wrote on their website. “It used to be that the ‘stuff’ we made was ads—TV commercials or outdoor boards or digital banners…Now it’s about creating the right thing. The unexpected thing. The thing that will grab attention, turn on a little light in a person’s head and change behavior.”

Their success in such a goal is evident in their work. Since the agency’s early recognition as Agency of the Year for Adweek and Creativity Magazine, as well as Ad Age in 2006, to the opening of their GSP New York office with 51 Effie awards and 35 happy clients last year, Goodby Silverstein & Partners has consistently worked to create work that is both distinctive and effective.

Screen Shot 2014-04-22 at 9.43.19 AMAdvertising Firm: Goodby Silverstein & Partners | Client: Cheetos

The Goodby Silverstein & Partners advertising firm is a Graphis Master. They submitted their recent “Flamin’ Hot Cheetos” to the Advertising Annual 2014, as well as “Detroit – SF Bridge” to our Advertising Annual 2013. To see more of their work, check out their Graphis portfolio here or their website here. Also check out their spotlight on Adweek’s page here.

For further inspiration from California Designers, check out the Advertising Annual 2014. Also, check out Issue 282, which features an article on Graphis Master Michael Vanderbyl, by the esteemed Ken Coupland, or Issue 339, which delves into architectural corporate ID’s and public signage created by California duo Sussman/Prejza, written by Michael Webb.

Additional California Design and Advertising firms that have contributed to Graphis include
Craig-Teerlink Design, Michael Schwab Studio, The Refinery, Chico Creative Services,
Cold Open, Apple, Goodby, Studio Hinrichs 
and Craig Frazier Studio. Graphis Masters from California include James A. Cross, Michael Cronan, Michael Vanderbyl and Kit Hinrichs, etc.

The advertising competition features the most compelling and influential advertising of the year. Gold and Platinum awards, along with winning entries, will be published in the Advertising Annual 2015. Submit your work to the Advertising Annual 2015 competition here.

Author: Rachel Lowry

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