Advertising Annual Spotlight: Canada

ADV11112Agency: Zulu Alpha Kilo | Title: Over Qualified Interns | Agency: MacLaren McCann | Title: Donuts/Fries

Canadian Advertising

Zak Mroueh founded Zulu Alpha Kilo in 2008 less than a year after he left Taxi, where he was the company’s COO. The name Zulu Alpha Kilo was inspired by the NATO phonetic alphabet and is a reflection of the company’s belief that your message must be simple and evocative to resonate.

Even before Zulu Alpha Kilo was completely up and running, Bell Canada asked Mroueh to develop a new creative platform for the company, a huge success for the fledgling agency. Zulu Alpha Kilo has thrived since it opened and landed Coca-Cola Canada as a client in 2010.

The Toronto-based agency created the ‘Over Qualified Interns‘ ad for the National Advertising Benevolent Society (NABS), which serves as a support system for Canadians in the industry facing personal, career and family challenges due to illness, injury, unemployment or financial concerns. The advertisement received a Gold award in the Advertising Annual 2014.

41d9be8fccf0fbafa22a054b084b3836Agency: MacLaren McCann | Title: Being Accepted | Client: MasterCard

MacLaren McCann designed this ad for MasterCard to celebrate both the Toronto Gay Pride Parade and the U.S. Supreme Court’s decision to strike down the Defense of Marriage Act.

MacLaren McCann is a consistent Graphis winner. The agency received Gold awards in the Advertising Annual 2013 for its ‘Origami – Salmon‘ ad for Knifeware, its ‘Feeding a Growing World‘ ad for Bayer CropScience and its ‘Grumans Deli‘ ad for Gruman Delicatessen.

The agency won a Platinum award in the Advertising Annual 2012 for the ‘Precision Laser Tattoo Removal Poster Campaign‘ ads it created for Mike McLean-Precision Laser Tattoo Removal.

To learn more about MacLaren McCann, visit the agency’s website here.

To learn more about Zulu Alpha Kilo, visit the agency’s website here.

Additional Canadian Advertising agencies that have contributed to Graphis include McMillan, WAX, TAXI Canada, Calder Bateman and Concrete Design Communications.

The Advertising competition features the most compelling and influential advertising of the year. Gold and Platinum awards, along with winning entries, will be published in the Advertising Annual 2015. Submit your work to the Advertising Annual 2015 competition here.

Author: Matt Castello

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