“The intent of this series was not to only promote the [rehabilitation] program, but to challenge people’s perspectives about what a person with disabilities is potentially capable of achieving,” wrote Rob Gregory, in reference to his approach for his promotional campaign for the Rehabilitation Institute of Chicago.
The Rehabilitation Institute of Chicago is considered to be one of the pioneers in advanced medical care for some of the most difficult patient conditions. The RIC is committed to innovation and providing the highest-quality patient care and outcomes through integrated research, scientific discovery, and education.
Graphis is pleased to feature Rob Gregory’s “RIC Hornets” submission to the Advertising Annual 2016 competition which aimed to display the players as “athletes first”. Rob Gregory is an award winning commercial advertising photographer. He specializes in athletes, portraiture, and concept work. His campaign for the Rehabilitation Institute of Chicago spread positive awareness of Chicago’s Adaptive Sports Program and the RIC Hornets of the National Wheelchair Basketball Association. To find out more about Rob Gregory’s work, click here.
We would love to see your work. Submit to the Advertising Annual 2016 competition for a chance to be published among some of the best advertising of the year.