Doug Lloyd’s iconic advertising campaign for the launch of Narciso Rodriguez’s newest fragrance was just what the client wanted.
“The most important aspects of the brief were to ensure that the image was aligned with the modern simplicity and sophistication of the brand & spoke to the positioning of the fragrance as a sexy fragrance that was about a sense of mystery and seduction,” Lloyd wrote on the Graphis Portfolio. “The client was very pleased with the campaign, as the final images embodied the narrative we set out to relay: a campaign that evoked mystery, attraction, and exquisite desire.”
The piece, which was submitted to the Advertising Annual 2016 competition, was created under the direction of Doug Lloyd, with assistance from art director Sara Huang and photographer Josh Olins, who captured a magnetism in Raquel’s eyes that was mysterious and captivating.
LLOYD&CO is a collective of 35 creatives whose capabilities span print/TV advertising, packaging design, collateral development/design, retail design/consultation, online services and media planning. LLOYD & CO is a consistent Graphis winner, whose “Bottega Veneta S/S 2013″ won a Silver award in the Advertising Annual 2014. Also, they won a Gold for “Bottega Veneta S/S 2012″ in the Advertising Annual 2013, and their Y-3 Fall 2010 and Bottega Veneta Fall 2010 each won Silver awards in the Advertising Annual 2012. To view more work by LLOYD & CO, click here.
Pentagram’s Top of the Rock, Any Point of View Series for Tishman Speyer is a bold, elegant advertising campaign that broadcasts the Top of the Rock vista seen from its observation deck with a fresh take on the original design.
For further inspiration from New York Designers, check out Graphis Issue 130, which features an article on the 46th Exhibition of Advertising and editorial by Robert Reed, with the Art Directors Club of New York. Also, check out Graphis Issue 174, which highlights the 14th Annual Copy Club of New York Awards competition, by New Yorker Jerome Snyder.
The Graphis Photography Competition features some of the most compelling and influential design of the year from across the world. Gold and Platinum awards, along with winning entries, will be published in the Advertising Annual 2016. Submit your work to the competition here.