Founded in 1993, Butler, Shine, Stern & Partners is a full-service marketing communications agency that specializes in advertising, design, brand identity, online marketing, web development, data analytics, integrated communications planning and strategic brand consulting.
Based in Sausalito, California, BSSP is one of the largest independent agencies on the West Coast. Some of their clients include Columbia Sportswear, Greyhound, Priceline, Nokia, Zico, Sorel, Google, and MINI Cooper. In fact, Butler, Shine, Stern & Partners recently headed the “Not Normal” campaign for MINI Cooper, which has been getting loads of publicity for the agency.
The “Not Normal” campaign was designed to accentuate the car’s individuality, creativity and energy. Launched with an online video, shown below, the campaign also features a “Not Normal” music tour, comprised of four emerging bands that will play in unusual locations, such as home improvement stores.
Butler, Shine, Stern & Partners also submitted work from the “Not Normal” campaign to Graphis’ Advertising Annual 2014 competition. The competition features the most compelling and influential advertising work of the year. Prizes consist of gold and platinum awards, which are then published in the Advertising Annual 2014.
To submit your own work to the Advertising Annual 2014 competition, click here. The final deadline for entries is July 19th.
To see the MINI Cooper “Not Normal” campaign launch video, click here.