Design Firm: Butler, Shine, Stern & Partners | Client: MINI AG
Butler, Shine, Stern & Partners – Not Normal
Butler, Shine, Stern & Partners’ recent Platinum award in the Advertising Annual 2014, “Not Normal,” is a fine example of gripping advertising. Additional California Design and Advertising firms that have contributed to Graphis include Craig-Teerlink Design,
Michael Schwab Studio, The Refinery, Chico Creative Services, Cold Open, Apple,
Goodby, Silverstein & Partners, Studio Hinrichs and Craig Frazier Studio. Graphis Masters from California include James A. Cross, Michael Cronan, Michael Vanderbyl and Kit Hinrichs, etc.
https://www.youtube.com/watch?v=6R_D4V-Ns3Y
The “Not Normal” campaign from Butler, Shine, Stern & Partners goes beyond your standard print advertisement. The agency created a video for MINI Global that garnered more than six million views on Youtube. The firm described its process in the Credits & Commentary section of the Advertising Annual 2014:
MINI is not always a rational purchase decision for consumers. We chose to embrace this idea and tie it back to how the MINI brand always approaches the word, Not Normal. It was a philosophy the brand has always embraced, it spoke to the core of our owner population and it inspired a whole group of people who did not want to be caught dead looking average. Not Normal became our creative platform and drove everything the brand did.
Design Firm: The Refinery Design Firm: Saatchi & Saatchi, Los Angeles
Butler, Shine, Stern & Partners is a consistent Graphis winner. The firm received a Silver award for “Sorel 2010 Print” in the Advertising Annual 2012 and Gold awards for
“Dojo” and “Test Drive Take Down – Spring Sales Event” in the Advertising Annual 2014. To view more work by Butler, Shine, Stern & Partners, click here.
For further inspiration from California Designers, check out the Advertising Annual 2014. Also, check out Graphis Issue 282, which features an article on Graphis Master Michael Vanderbyl, by Ken Coupland.
The advertising competition features the most compelling and influential design of the year. Gold and Platinum awards, and other winning entries, will be published in the
Advertising Annual 2015. Submit your own work to the Advertising Annual 2015 competition here. For inspiration on past advertising annuals, click here.
