For the Advertising Annual 2020 competition, design firm PPK, USA wins Platinum for their entry “Father’s Day Tool Fish” (above). The poster advertises the special promotion event for Father’s Day that The Florida Aquarium was hosting for that weekend. The design for the poster utilizes tools that are most often associated with fathers and constructs them in the shape of a fish. With attention-grabbing visuals, PPK, USA creates a distinct concept and image that is memorable and thinks outside of the box, much like its tagline.
