Catch a show or a flight with these smart Advertising 2023 entries that use clever choices to entertain and reach their audiences.
TALISMAN is an international visual storytelling and design studio that recently teamed up with the non-profit Baltimore-based theater Everyman Theatre to celebrate its 30th anniversary. As part of its celebration, Everyman produced six live stage and streamed plays to show for its celebration season. To promote both, Talisman conceived a innovative design approach to engage and excite viewers. Titled “Everyman @ 30” (above), each of the six posters represent one of the plays, and are made up of gorgeous 2D illustration designs bursting with vibrant colors, giving each poster its own unique look.
As you look closer, however, you’ll see something unexpected: hidden messages in each poster. These messages work as ‘easter eggs’ identifying themes, plot twists, or motifs that appear in individual shows that offer season subscribers and theater lovers joyous moments of recognition and revelation. When the posters are placed together, they act as puzzle pieces, revealing the hidden 30 that moves throughout each poster in homage to the celebrated resident company members who are seen throughout the productions each year. Created thanks to the hard work of animator Mathieu Maillefer, composer Joe Kye, and designer and illustrator Jacob Kemp, this design offered a fun and engaging way for viewers to celebrate the Everyman Theatre’s 30th anniversary by encouraging them see the plays. To watch the full animated reveal, check out the video at Vimeo.
