A Cultural Reset: Latest Packaging 10 Competition Entries

These new packaging designs bring the best of the past and the future with traditional looks that are changing it up for a brand new audience. Whether it be a new bottle to celebrate and look back on 2021’s Year of the Ox or a commitment to a brand with a whole new line of products, these designs are beautiful, timeless, and definite contenders in this packaging competition.

“Niulanshan–Limited Edition for Year of the Ox” (above) was designed by Tiger Pan and Xue Xia of Shenzhen Tigerpan Packaging Design Company for their client Niulanshan. Named for the Chinese character of the ox, Niu, the name “Niulanshan” as a whole means “mountain looking like a golden ox”, which is the perfect description for the lightly flavored Chinese spirit. The packaging design is vastly different from the ones Niulanshan has had in the past, wanting to create a ceremonial edition for this bottle. The glass is much taller than is typical, and is cut straight to give it a stronger and sharper look. The inspiration of the cap comes from the nose of the ox and the nose rings they occasionally have. The abstract shaping of the cap and bottle give it a fun opening experience and strong impression, while the neck, painted with gold and embossment material, depicts textures of ingredients like ear wheat and sorghum. The whole design tells a clear story with its many minimalist elements, and has caused a cultural shift within the brand, making what was seen as a cheap spirit as a more high quality drink.

With an eye on its original trademark, “Rockwell Razors” (above) brings back a design that is reminiscent of the company’s original product but shows that it is more than capable of changing for the better. Designed by Chad Roberts and Jacob Colosi of Chad Roberts Design, this packaging design for Rockwell Razors’ tells the company’s story. It started out as your run-of-the-mill razor company until they came out with their revolutionary double-edged razor that featured adjustable disposable blades. Because of this new product, their company grew rapidly, and they soon needed a visual identity for their brand. In a package design that allowed room for product information and messaging, Roberts and Colosi created a look that featured metallic coloring to reference the premium steel finishings of the razors and industrial strength of the brand. They also included a monoline, a script inflected word mark and monogram, to pay tribute to the origins of the company and their mid-century craftsmanship. Their design helps the company create a foundation that can be used across all Rockwell Razor’s product line, such as soaps, shampoos, lotions, facial care products, and whatever else the company may come up with in the future.

If you liked these incredible designs, be sure to check out some more at graphis.com!