For the Packaging 10 competition, Indian design agencySol Benito, submits their entry titled “Bonita by Le Falcone” (above). In this packaging the client wanted their product to embody femininity and a woman’s desire for ‘Fashion, Class and Luxury.’ The brown handle is made to look like a leather strap and the perfume itself is shaped like a bag. The color palette is based on rich browns and golds, mimicking luxury goods and keeping the visuals simple but effective.
From the United States, BexBrandhas submitted their revamped new branding for “Lily’s Sweets” (above). This package update blends their original magical qualities with a new approach to a clearer and simplistic design. The designers took inspiration from landscapes to demonstrate the brand’s use of natural ingredients. The result is packaging with bolder silhouettes and enhanced colors, making their products distinctive from the rest of the market.