Cubism comes out to play and a billboard makes fun use of empty space with these entries from our 2023 Advertising competition.
Located in Rochester NY, the Strong National Museum of Play is one of the largest history museums in the United States. As its full name suggests, the Strong houses the world’s largest and most comprehensive collection of materials related to play and is a leading museum in serving families with highly interactive exhibits and programs. One of the biggest events it hosts every year is its induction ceremony of new video games into its World Video Game Hall of Fame, and to promote this year’s collection, the museum elected the team at Partners + Napier to create posters that present iconic video game characters as modern-day works of art. David Cowles, who has illustrated for Rolling Stone and Vanity Fair Fame, provided a series (above) of gorgeous cubist artwork, utilizing rich colors and geometric forms that harken back to Pablo Picasso’s earliest works. Featuring many beloved video game characters such as Laura Croft and Donkey Kong, the posters brought out the inner child in many adult visitors. In fact, the Strong was inundated with so many requests for poster purchases that the museum now sells copies in its gift shop.
