OJAS STUDIO packaging (above) has a design that PepsiCo created from the ground up. The brand is meant to spread the love and wonder of Ayurveda. Ayurveda is a healing system similar to yoga that encapsulates a way to eat and live preventing injury and disease. The visuals celebrate the carefully chosen ingredients inside based on the three Ayurvedic doshas – Pitta, Vata, and Kapha. Vata is represented by the red, warm colors of the cardamom, cinnamon, and walnut; Pitta is represented by the purple-colored coconut, fig, and orange peel; and Kapha is represented by earthy, yellow-colored ginger, cinnamon, and chia.
PepsiCo’s second tropical-themed entry is for LIFEWTR. In 2019, LIFEWTR expanded to Mexico with Series 1: Arte Sin Fronteras (Art Without Borders), a series that celebrated the power of art to transcend boundaries and foster cultural understanding. The above series 5 is a continuation of LIFEWTR’s global series. As our modern world is becoming increasingly connected, this creates new opportunities to discover and learn about new cultures and what unites us. These designs showcase various artists on each bottle. They share the ability to transcend borders through both their work and their lives.